Items where Author is "Wanke, M"
Up a levelGroup by: Item Type | No Grouping
Jump to: Article
Number of items: 1.
Article
van Horen, F, Wanke, M and Mussweiler, T M (2024) When it pays to be clear: the appeal of concrete communication under uncertainty. International Journal of Advertising, 43 (3). pp. 533-553. ISSN 0265-0487