Items where Author is "Wathieu, L"
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Bertini, M, Wathieu, L and Iyengar, S S (2012) The discriminating consumer: product proliferation and willingness to pay for quality. Journal of Marketing Research, 49 (1). pp. 39-49. ISSN 0022-2437
Bertini, M, Wathieu, L, Sigman, B P and Norton, M I (2012) Do social deal sites really work? Harvard Business Review, 90 (5). pp. 139-141. ISSN 0017-8012
Bertini, M and Wathieu, L (2008) Research note - attention arousal through price partitioning. Marketing Science, 27 (2). pp. 236-246. ISSN 0732-2399