Items where journal is Journal of Advertising Research

Up a level
Export as [feed] Atom [feed] RSS
Group by: Creators | Item Type
Jump to: Article
Number of items: 2.

Article

Barwise, T P, Bellman, S and Beal, V (2020) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research, 60 (2). pp. 121-134. ISSN 0021-8499

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

This list was generated on Sun Dec 22 01:20:43 2024 GMT.