Items where subject area is Marketing (1995)
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Number of items: 2.
D
Dall'Olmo Riley, Francesca
(1995)
Changing consumer attitudes in steady markets.
Doctoral thesis, University of London: London Business School.
K
Kuester, Sabine
(1995)
New product entry and competitive response: an empirical investigation of incumbents' defence strategies.
Doctoral thesis, University of London: London Business School.