Items where subject area is Marketing (2004)

Monograph

Ambler, T (2004) New dominant logic of marketing: views of the elephant. Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ (2004) Does the UK promotion of food and drink to children contribute to their obesity? Working Paper. London Business School Centre for Marketing Working Paper.

Ambler, TFJ, Chittenden, F and Obodovski, M (2004) Are regulators raising their game?: UK regulatory impact assessments in 2002/3. Working Paper. London Business School nan.

Koenigsberg, O, Muller, E and Vilcassim, N (2004) easyJet Airlines: small, lean, and with prices that increase over time. Working Paper. London Business School Centre for Marketing Working Paper.

Vachani, S and Smith, N C (2004) Socially responsible pricing: lessons from the pricing of AIDS drugs in developing countries. Working Paper. London Business School nan.