Items where subject area is Marketing (2007)

Monograph

Ambler, TFJ and Neely, A (2007) Narrative reporting in company annual accounts. Working Paper. London Business School Social Sciences Research Network.

Smith, N C (2007) Bounded goodness: marketing implications of Drucker on corporate responsibility. Working Paper. London Business School Centre for Marketing Working Paper.

Smith, N C (2007) Consumers as drivers of corporate responsibility. Working Paper. London Business School Centre for Marketing Working Paper.

Smith, N C and Goldstein, D (2007) 'Hidden persuaders': defaults and consumer welfare. Working Paper. London Business School Centre for Marketing Working Paper.