Items where Subject is "C > Consumer advertising"

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MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2020) Creating boundary-breaking marketing-relevant consumer research. Journal of Marketing, 84 (2). pp. 1-23. ISSN 0022-2429

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Sivanathan, N and Hakkar, H (2017) The unintended consequences of argument dilution in direct-to-consumer drug advertisments. Nature Human Behaviour, 1 (11). pp. 797-802. ISSN 2397-3374