Items where Subject is "C > Consumer advertising"
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- LBS taxonomy (724)
- C (211)
- Consumer advertising (2)
- C (211)
Group by: Creators | Item Type
Number of items at this level: 2.
M
MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C
(2020)
Creating boundary-breaking marketing-relevant consumer research.
Journal of Marketing, 84 (2).
pp. 1-23.
ISSN 0022-2429
S
Sivanathan, N and Hakkar, H
(2017)
The unintended consequences of argument dilution in direct-to-consumer drug advertisments.
Nature Human Behaviour, 1 (11).
pp. 797-802.
ISSN 2397-3374