Items where Subject is "Consumer advertising"
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- LBS taxonomy (1125)
- Consumer advertising (3)
Group by: Creators | Item Type
Number of items at this level: 3.
F
Fainmesser, I P and Galeotti, A
(2021)
The market for online influence.
American Economic Journal: Microeconomics, 13 (4).
pp. 332-372.
ISSN 1945-7669
M
MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C
(2020)
Creating Boundary-Breaking, Marketing-Relevant Consumer Research.
Journal of Marketing, 84 (2).
pp. 1-23.
ISSN 0022-2429
S
Sivanathan, N and Hakkar, H
(2017)
The unintended consequences of argument dilution in direct-to-consumer drug advertisments.
Nature Human Behaviour, 1 (11).
pp. 797-802.
ISSN 2397-3374