Items where Subject is "Consumer advertising"

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Fainmesser, I P and Galeotti, A (2021) The market for online influence. American Economic Journal: Microeconomics, 13 (4). pp. 332-372. ISSN 1945-7669

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MacInnis, D J, Morwitz, V G, Botti, S, Hoffman, D, Kozinets, R, Lehmann, D R, Lynch, J G, Jr and Pechmann, C (2020) Creating Boundary-Breaking, Marketing-Relevant Consumer Research. Journal of Marketing, 84 (2). pp. 1-23. ISSN 0022-2429

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Sivanathan, N and Hakkar, H (2017) The unintended consequences of argument dilution in direct-to-consumer drug advertisments. Nature Human Behaviour, 1 (11). pp. 797-802. ISSN 2397-3374