Items where Subject is "Statistical evaluation"
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- Statistical evaluation (2)
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Number of items at this level: 2.
Article
Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499
Cardinale, M, Naik, N and Sharma, V (2021) Forecasting long-horizon volatility for strategic asset allocation. Journal of Portfolio Management, 47 (4). pp. 83-98. ISSN 0095-4918