The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others

Chandy, R and Rao, R and Prabhu, J C (2008) The Fruits of Legitimacy:Why Some New Ventures Gain More from Innovation Than Others. Journal of Marketing, 72 (4). pp. 58-75.

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Official URL: http://journals.ama.org/doi/abs/10.1509/jmkg.72.4....
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmkg.72.4.58
Date Deposited: 17 May 2016 11:55
Last Modified: 08 Sep 2017 16:53
URI: http://lbsresearch.london.edu/id/eprint/318

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