Items where Author is "Chandy, RK"

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Number of items: 12.

Article

Chandy, R K, Venkataramani Johar, G, Moorman, C and Roberts, J H (2021) (Editorial): "Better marketing for a better world". Journal of Marketing, 85 (3). pp. 1-9. ISSN 0022-2429 OPEN ACCESS

Viswanathan, M, Mukherji, P, Narasimhan, O and Chandy, R K (2021) The performance impact of core component outsourcing: insights from the LCD TV industry. Journal of Marketing Research. ISSN 0022-2437 (In Press) OPEN ACCESS

Hughes, N and Chandy, R K (2021) Trajectories and twists: perspectives on marketing agility from emerging markets. Journal of Marketing, 85 (1). pp. 59-63. ISSN 0022-2429 OPEN ACCESS

Anderson, S J, Chandy, R and Zia, B (2018) Pathways to Profits: The Impact of Marketing vs. Finance Skills on Business Performance. Management Science, 64 (12). pp. 5559-5583. ISSN 0025-1909 OPEN ACCESS

Chandy, R, Hassan, M and Mukherji, P (2017) Big data for good: insights from emerging markets. Journal of Product Innovation Management, 34 (5). pp. 703-713. ISSN 0737-6782 OPEN ACCESS

Chandy, R and Narasimhan, O (2015) Millions of opportunities : an agenda for research in emerging markets. Customer Needs and Solutions, 2 (4). pp. 251-263. ISSN 2196-291X

Banerjee, S, Prabhu, J C and Chandy, R (2015) Indirect Learning: How Emerging-Market Firms Grow in Developed Markets. Journal of Marketing, 79 (1). pp. 10-28. ISSN 0022-2429

Tavassoli, N T, Sorescu, A and Chandy, RK (2014) Employee-Based Brand Equity: Why Firms with Strong Brands Pay Their Executives Less. Journal of Marketing Research, 51 (6). pp. 676-690. ISSN 0022-2437

Chandy, R, Boyd, E and Cunha, M (2010) When do chief marketing officers affect firm value? A customer power explanation. Journal of Marketing Research, 47 (6). pp. 1162-1176. ISSN 0022-2437

Chandy, R, Tellis, G J and Prabhu, J C (2009) Radical innovation across nations: the preeminence of corporate culture. Journal of Marketing, 73 (1). pp. 3-23. ISSN 0022-2429

Chandy, R, Rao, R and Prabhu, J C (2008) The fruits of legitimacy: why some new ventures gain more from innovation than others. Journal of Marketing, 72 (4). pp. 58-75. ISSN 0022-2429

Chandy, R, Aboulnasr, K, Narasimhan, O and Blair, E (2008) Competitive response to radical product innovations. Journal of Marketing, 72 (3). pp. 94-110. ISSN 0022-2429

This list was generated on Wed Sep 22 01:09:32 2021 BST.