A business plan? Or a journey to plan B?

Mullins, J (2010) A business plan? Or a journey to plan B? MIT Sloan Management Review, 51 (3). pp. 1-5. ISSN 1532-9194

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Official URL: http://sloanreview.mit.edu/article/a-business-plan...
Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 17 May 2016 11:55
URI: http://lbsresearch.london.edu/id/eprint/349

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