Mullins, J (2010) A business plan? Or a journey to plan B? MIT Sloan Management Review, 51 (3). pp. 1-5. ISSN 1532-9194
Official URL: http://sloanreview.mit.edu/article/a-business-plan...
More Details
Item Type: | Article |
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Subject Areas: | Marketing |
Date Deposited: | 17 May 2016 11:55 |
Last Modified: | 01 Oct 2024 12:17 |
URI: | https://lbsresearch.london.edu/id/eprint/349 |