Paying with money or effort: pricing when customers anticipate hassle

Lambrecht, A and Tucker, C (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82.

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Official URL: http://journals.ama.org/doi/abs/10.1509/jmr.09.053...
Item Type: Article
Subject Areas: Marketing
DOI: 10.1509/jmr.09.0530
Date Deposited: 17 May 2016 11:55
Last Modified: 08 Sep 2017 14:26
URI: http://lbsresearch.london.edu/id/eprint/352

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