Items where Author is "Lambrecht, A"

Article

Bairathi, M, Zhang, X and Lambrecht, A (2024) The Value of Platform Endorsement. Marketing Science. ISSN 0732-2399 (In Press)

Lambrecht, A and Tucker, C (2024) Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising. Quantitative Marketing and Economics. ISSN 1570-7156 (In Press)

Goli, A, Lambrecht, A and Yoganarasimhan, H (2024) A bias correction approach for interference in ranking experiments. Marketing Science, 43 (3). pp. 590-614. ISSN 0732-2399

Lambrecht, A, Tucker, C and Zhang, X (2024) TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform. Journal of Marketing Research, 61 (2). pp. 248-270. ISSN 0022-2437

Deng, Y, Lambrecht, A and Liu, Y (2023) Spillover Effects and Freemium Strategy in the Mobile App Market. Management Science, 69 (9). pp. 5018-5041. ISSN 0025-1909

Vana, P and Lambrecht, A (2021) The effect of individual online reviews on purchase likelihood. Marketing Science, 40 (4). pp. 708-730. ISSN 0732-2399

Lambrecht, A and Tucker, Catherine (2021) Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes. NIM Marketing Intelligence Review, 13 (1). pp. 24-29. ISSN 2628-166X

Lambrecht, A and Tucker, C E (2019) Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads. Management Science, 65 (7). pp. 2966-2981. ISSN 0025-1909

Vana, P, Lambrecht, A and Bertini, M (2018) Cashback is cash forward: delaying a discount to entice future spending. Journal of Marketing Research, 55 (6). pp. 852-868. ISSN 0022-2437

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399

Ahmadi, I, Skiera, B, Lambrecht, A and Heubrandner, F (2017) Time preferences and the pricing of complementary durables and consumables. International Journal of Research in Marketing, 34 (4). pp. 813-828. ISSN 0167-8116

Lambrecht, A and Misra, K (2017) Fee or Free: When Should Firms Charge for Online Content? Management Science, 63 (4). pp. 1150-1165. ISSN 0025-1909

Lambrecht, A and Tucker, C E (2016) On storks and babies : correlation, causality and field experiments. GfK Marketing Intelligence Review, 8 (2). ISSN 1865-5866

Aydinli, A, Bertini, M and Lambrecht, A (2014) Price Promotion for Emotional Impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429

Lambrecht, A, Goldfarb, A, Bonatti, A, Ghose, A, Goldstein, D, Lewis, R, Rao, A, Sahni, N and Yao, S (2014) How do firms make money selling digital goods online? Marketing Letters, 25 (3). pp. 331-341. ISSN 0923-0645

Lambrecht, A and Tucker, C E (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576. ISSN 0022-2437

Lambrecht, A, Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899. ISSN 0022-2437

Koenigsberg, O, Vilcassim, N, Lambrecht, A, Seim, K, Cheema, A, Chen, Y, Crawford, G S, Hosanagar, K, Iyengar, R, Lee, R, Eugenio, J M, Miravete, E and Sahin, O (2012) Price discrimination in service industries. Marketing Letters, 23 (2). pp. 423-438. ISSN 0923-0645

Lambrecht, A and Tucker, C E (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82. ISSN 0022-2437

Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 0732-2399

Book Section

Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.

Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745

Monograph

Lambrecht, A and Tucker, C E (2020) Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning. Working Paper. Social Sciences Research Network.