Items where Author is "Lambrecht, A"

Article
Lambrecht, A and Tucker, C (2024) Apparent algorithmic discrimination and real-time algorithmic learning in digital search advertising. Quantitative Marketing and Economics, 22. pp. 357-387. ISSN 1570-7156 (In Press)
Bairathi, M, Zhang, X and Lambrecht, A
(2024)
The Value of Platform Endorsement.
Marketing Science, 44 (1).
pp. 84-101.
ISSN 0732-2399
Goli, A, Lambrecht, A and Yoganarasimhan, H
(2024)
A bias correction approach for interference in ranking experiments.
Marketing Science, 43 (3).
pp. 590-614.
ISSN 0732-2399
Lambrecht, A, Tucker, C and Zhang, X
(2024)
TV Advertising and Online Sales: A Case Study of Intertemporal Substitution Effects for an Online Travel Platform.
Journal of Marketing Research, 61 (2).
pp. 248-270.
ISSN 0022-2437
Deng, Y, Lambrecht, A and Liu, Y
(2023)
Spillover Effects and Freemium Strategy in the Mobile App Market.
Management Science, 69 (9).
pp. 5018-5041.
ISSN 0025-1909
Vana, P and Lambrecht, A
(2021)
The effect of individual online reviews on purchase likelihood.
Marketing Science, 40 (4).
pp. 708-730.
ISSN 0732-2399
Lambrecht, A and Tucker, Catherine
(2021)
Algorithm-Based Advertising: Unintended Effects and the Tricky Business of Mitigating Adverse Outcomes.
NIM Marketing Intelligence Review, 13 (1).
pp. 24-29.
ISSN 2628-166X
Lambrecht, A and Tucker, C E
(2019)
Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads.
Management Science, 65 (7).
pp. 2966-2981.
ISSN 0025-1909
Vana, P, Lambrecht, A and Bertini, M
(2018)
Cashback is cash forward: delaying a discount to entice future spending.
Journal of Marketing Research, 55 (6).
pp. 852-868.
ISSN 0022-2437
Lambrecht, A, Tucker, C E and Wiertz, C
(2018)
Advertising to Early Trend Propagators: Evidence from Twitter.
Marketing Science, 37 (2).
pp. 177-199.
ISSN 0732-2399
Ahmadi, I, Skiera, B, Lambrecht, A and Heubrandner, F
(2017)
Time preferences and the pricing of complementary durables and consumables.
International Journal of Research in Marketing, 34 (4).
pp. 813-828.
ISSN 0167-8116
Lambrecht, A and Misra, K
(2017)
Fee or Free: When Should Firms Charge for Online Content?
Management Science, 63 (4).
pp. 1150-1165.
ISSN 0025-1909
Lambrecht, A and Tucker, C E
(2016)
On storks and babies : correlation, causality and field experiments.
GfK Marketing Intelligence Review, 8 (2).
ISSN 1865-5866
Aydinli, A, Bertini, M and Lambrecht, A (2014) Price Promotion for Emotional Impact. Journal of Marketing, 78 (4). pp. 80-96. ISSN 0022-2429
Lambrecht, A, Goldfarb, A, Bonatti, A, Ghose, A, Goldstein, D, Lewis, R, Rao, A, Sahni, N and Yao, S (2014) How do firms make money selling digital goods online? Marketing Letters, 25 (3). pp. 331-341. ISSN 0923-0645
Lambrecht, A and Tucker, C E (2013) When does retargeting work? Information specificity in online advertising. Journal of Marketing Research, 50 (5). pp. 561-576. ISSN 0022-2437
Lambrecht, A, Vilcassim, N and Ascarza, E (2012) When talk is 'free': the effect of tariff structure on usage under two- and three-part tariffs. Journal of Marketing Research, 49 (6). pp. 882-899. ISSN 0022-2437
Koenigsberg, O, Vilcassim, N, Lambrecht, A, Seim, K, Cheema, A, Chen, Y, Crawford, G S, Hosanagar, K, Iyengar, R, Lee, R, Eugenio, J M, Miravete, E and Sahin, O (2012) Price discrimination in service industries. Marketing Letters, 23 (2). pp. 423-438. ISSN 0923-0645
Lambrecht, A and Tucker, C E (2012) Paying with money or effort: pricing when customers anticipate hassle. Journal of Marketing Research, 49 (1). pp. 66-82. ISSN 0022-2437
Lambrecht, A, Seim, K and Tucker, C E (2011) Stuck in the adoption funnel: the effect of interruptions in the adoption process on usage. Marketing Science, 30 (2). pp. 355-367. ISSN 0732-2399
Book Section
Deng, Y, Lambrecht, A and Tucker, C (2023) Field Experiments. In: The History of Marketing Science. World Scientific, pp. 335-362.
Lambrecht, A and Tucker, C E (2018) Field experiments. In: Handbook of marketing analytics: methods and applications in marketing, public policy, and litigation support. Edward Elgar, Cheltenham, pp. 32-51. ISBN 9781784716745
Monograph
Lambrecht, A and Tucker, C E (2020) Apparent Algorithmic Discrimination and Real-Time Algorithmic Learning. Working Paper. Social Sciences Research Network.