When choice closure reduces satisfaction: the moderating role of decision outcome valence

Gu, Y, Botti, S and Faro, D (2013) When choice closure reduces satisfaction: the moderating role of decision outcome valence. Advances in Consumer Research, 41. pp. 183-185. ISSN 0098-9258

Abstract

Past research showed that choice closure inhibits unfavorable comparisons between the chosen option and the forgone alternatives and can therefore increase satisfaction. In this paper, we demonstrate that choice closure can reduce satisfaction when the chosen option compares favorably with the forgone options.

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Item Type: Article
Subject Areas: Accounting
Additional Information: © 2016 Association for Consumer Research
Subjects: C > Choice
Date Deposited: 26 Aug 2016 16:16
Last Modified: 02 Sep 2019 15:29
URI: http://lbsresearch.london.edu/id/eprint/538
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