Gu, Y, Botti, S and Faro, D (2013) When choice closure reduces satisfaction: the moderating role of decision outcome valence. [Conference proceeding]
Official URL: http://acrwebsite.org/volumes/1015136/volumes/v41/...
Abstract
Past research showed that choice closure inhibits unfavorable comparisons between the chosen option and the forgone alternatives and can therefore increase satisfaction. In this paper, we demonstrate that choice closure can reduce satisfaction when the chosen option compares favorably with the forgone options.
More Details
Item Type: | Conference proceeding |
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Subject Areas: | Marketing |
Additional Information: |
© 2013 Association for Consumer Research |
Date Deposited: | 26 Aug 2016 16:16 |
Subjects: | Choice |
Last Modified: | 06 Jun 2022 10:51 |
URI: | https://lbsresearch.london.edu/id/eprint/538 |