Items where Author is "Davin, J"

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Article

Fader, P S, Hardie, B G S, Liu, Y, Davin, J and Stennburgh, T (2018) "How to project customer retention" revisited: the role of duration dependence. Journal of Interactive Marketing, 43 (August). pp. 1-16. ISSN 1094-9968 OPEN ACCESS

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