Items where Author is "Hardie, B G S"

Article

Ascarza, E, Ross, M and Hardie, B G S (2021) Why You Aren’t Getting More from Your Marketing AI. Harvard Business Review, 99 (4). pp. 48-54. ISSN 0017-8012

Fader, P S, Hardie, B G S, McCarthy, D and Vaidyananathan, R (2019) Exploring the equivalence of two common mixture models for duration data. American Statistican, 73 (3). pp. 288-295. ISSN 0003-1305

Fader, P S, Hardie, B G S, Liu, Y, Davin, J and Stennburgh, T (2018) "How to project customer retention" revisited: the role of duration dependence. Journal of Interactive Marketing, 43 (August). pp. 1-16. ISSN 1094-9968

Hardie, B G S, Ascarza, E, Neslin, S A, Netzer, O, Anderson, Z, Fader, P S, Gupta, S, Lemmens, A, Libai, B, Neal, D, Provost, F and Schrift, R (2018) In pursuit of enhanced customer retention management: review, key issues, and future directions. Customer Needs and Solutions, 5 (1-2). pp. 65-81. ISSN 2196-291X

Ascarza, E, Netzer, O and Hardie, B G S (2018) Some Customers Would Rather Leave Without Saying Goodbye. Marketing Science, 37 (1). pp. 54-77. ISSN 0732-2399

McCarthy, D, Fader, P S and Hardie, B G S (2017) Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data. Journal of Marketing, 81 (1). pp. 17-35. ISSN 0022-2429

Jerath, K, Fader, P S and Hardie, B G S (2016) Customer-base analysis using repeated cross-sectional summary (RCSS) data. European Journal of Operational Research, 249 (1). pp. 340-350. ISSN 0377-2217

Hardie, B G S, Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 0732-2399

Hardie, B G S, Kinshuk, J and Fader, P S (2011) New perspectives on customer 'death' using a generalization of the Pareto/NBD model. Marketing Science, 30 (5). pp. 866-880. ISSN 0732-2399

Hardie, B G S, Fader, P S and Shang, J (2010) Customer-base analysis in a discrete-time noncontractual setting. Marketing Science, 29 (6). pp. 1086-1108. ISSN 0732-2399

Hardie, B G S and Fader, P S (2010) Customer-base valuation in a contractual setting: the perils of ignoring heterogeneity. Marketing Science, 29 (1). pp. 85-93. ISSN 0732-2399

Book Section

Fader, Peter S., Hardie, B G S and Sen, Subrata (2023) Stochastic Models of Buyer Behavior. In: The History of Marketing Science. World Scientific, pp. 199-251. ISBN 9789811272233 (In Press)

Ascarza, E, Fader, P S and Hardie, B G S (2017) Marketing models for the customer-centric firm. In: Handbook of marketing decision models. International Series in Operations Research & Management Science, 254 . Springer International Publishing, Basel, pp. 297-330. ISBN 9783319569390

Fader, P S and Hardie, B G S (2015) Simple probability models for computing CLV and CE. In: Handbook of research on customer equity in marketing. Edward Elgar, Cheltenham, Glos, pp. 77-100. ISBN 9781781004975

Fader, P S, Hardie, B G S and Sen, S (2014) Stochastic models of buyer behavior. In: History of marketing science. World Scientific / Now Publishers Series in Business, 3 . World Scientific Publishing, Singapore, pp. 165-205. ISBN 9789814596473