Motivational affordance and risk preferences across decision domains

Zou, X and Scholer, A A (2016) Motivational affordance and risk preferences across decision domains. Personality and Social Psychology Bulletin, 42 (3). pp. 275-289. ISSN 0146-1672

Abstract

We propose a motivational affordance account to explain both stability and variability in risk-taking propensity in major decision domains. We draw on regulatory focus theory to differentiate two types of motivation (prevention, promotion) that play a key role in predicting risk-taking. Study 1 demonstrated that prevention motivation is negatively associated with risk-taking across six key decision domains, including health/safety, ethics, recreation, gambling, investment, and social. In contrast, promotion motivation is positively associated with risk-taking in the social and investment domains. Study 2 replicated the same pattern and provided direct evidence that promotion motivation is a strong predictor of risk-taking only in domains where there is true potential for gains. Study 3 manipulated promotion (vs. prevention) motivation experimentally to demonstrate that motivational affordance is a critical mechanism for understanding risk-taking behaviors.

More Details

Item Type: Article
Subject Areas: Organisational Behaviour
Additional Information:

© 2016 Society for Personality and Social Psychology, Inc.

Date Deposited: 02 Mar 2016 18:51
Last Modified: 21 Nov 2024 02:36
URI: https://lbsresearch.london.edu/id/eprint/130
More

Export and Share


Download

Full text not available from this repository.

Statistics

Altmetrics
View details on Dimensions' website

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item Edit Item