Sivanathan, N and Kakkar, H (2019) How Drug Company Ads Downplay Risks. Scientific American. ISSN 0036-8733
Official URL: https://www.scientificamerican.com/article/how-dru...
Abstract
This article demonstrates the power of the “argument dilution effect” as observed in US pharmaceutical firms' television advertisements for prescription medicines.
More Details
| Item Type: | Article |
|---|---|
| Subject Areas: | Organisational Behaviour |
| Additional Information: |
© 2019 Scientific American, a division of Springer Nature America |
| Date Deposited: | 16 Dec 2019 14:54 |
| Subjects: |
Advertising media Pharmaceutical industry Risk |
| Last Modified: | 06 Jun 2022 15:47 |
| URI: | https://lbsresearch.london.edu/id/eprint/1304 |
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