The complexity of consumer identity: how consumer choices and outcomes are driven by the dynamic and multi-faceted self

Chen, S (2018) The complexity of consumer identity: how consumer choices and outcomes are driven by the dynamic and multi-faceted self. [Conference proceeding]

Official URL: https://www.acrwebsite.org/assets/PDFs/978-0-91555...

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Item Type:	Conference proceeding
Subject Areas:	Marketing
Date Deposited:	05 Aug 2020 15:18
Last Modified:	03 Oct 2024 10:43
URI:	https://lbsresearch.london.edu/id/eprint/1445

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