Case study: when it’s time to expand beyond the base

Bertini, M and Tavassoli, N T (2017) Case study: when it’s time to expand beyond the base. Harvard Business Review, 95 (5). pp. 143-147. ISSN 0017-8012

Abstract

Bertini and Tavassoli teach the original case in their undergrad and executive courses to examine the role of core customers in growing a company’s brand and bottom line. Is it OK to upset your loyalists along the way?

More Details

Item Type: Article
Subject Areas: Marketing
Additional Information:

© 2017 Harvard Business School Publishing
Date Deposited: 26 Aug 2020 10:15
Subjects: Case studies
Customer relations
Pricing
Last Modified: 02 Oct 2020 09:27
URI: https://lbsresearch.london.edu/id/eprint/1471
More

Export and Share


Download

Full text not available from this repository.

Statistics

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item Edit Item