Roberts, J H, Kayande, U and Stremersch, S (2013) From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2). pp. 127-140. ISSN 0167-8116
Official URL: https://www.sciencedirect.com/science/article/pii/...
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 02 Mar 2016 18:51 |
| Last Modified: | 25 Aug 2023 00:43 |
| URI: | https://lbsresearch.london.edu/id/eprint/150 |
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