From academic research to marketing practice: Some further thoughts

Roberts, J H, Kayande, U and Stremersch, S (2013) From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2). pp. 127-140. ISSN 0167-8116

Official URL: https://www.sciencedirect.com/science/article/pii/...

DOI: https://doi.org/10.1016/j.ijresmar.2013.12.001

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	02 Mar 2016 18:51
Last Modified:	06 Apr 2024 00:45
URI:	https://lbsresearch.london.edu/id/eprint/150

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