Items where Author is "Roberts, J H"

Article

Roberts, J H, Kayande, U and Stremersch, S (2013) From academic research to marketing practice: Some further thoughts. International Journal of Research in Marketing, 31 (2). pp. 127-140. ISSN 0167-8116

Roberts, J H, Lilien, G and Shankar, V (2013) Effective marketing science applications: insights from the ISMS-MSI Practice Prize Finalist papers and projects. Marketing Science, 32 (2). pp. 229-245. ISSN 0732-2399

Hardie, B G S, Roberts, J H and Chylinski, M B (2012) Consumer learning of new binary attribute importance accounting for priors, bias, and order effects. Marketing Science, 31 (4). pp. 549-566. ISSN 0732-2399

Roberts, J H, Danaher, P, Roberts, K and Simpson, A (2011) Practice prize paper - applying a dynamic model of consumer choice to guide brand development at Jetstar Airways. Marketing Science, 30 (4). pp. 586-594. ISSN 0732-2399

Roberts, J H and Lilien, G (2009) 2007 ISMS Practice Prize Competition - Special Section introduction. Marketing Science, 28 (4). pp. 617-619. ISSN 0732-2399

Roberts, J H and Lilien, G (2008) 2006 ISMS Practice Prize competition - Special Section introduction. Marketing Science, 27 (4). pp. 542-544. ISSN 0732-2399

Monograph

Ambler, TFJ and Roberts, J H (2005) Beware the silver metric: marketing performance measurement has to be multidimensional. Working Paper. London Business School Centre for Marketing Working Paper.