The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value

Bertini, M and Koenigsberg, O (2020) The Ends Game: How Smart Companies Stop Selling Products and Start Delivering Value. MIT Press, Cambridge, MA. ISBN 9780262044349

Official URL: https://mitpress.mit.edu/books/ends-game

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Item Type:	Book
Subject Areas:	Marketing
Date Deposited:	02 Nov 2020 19:05
Last Modified:	24 Nov 2020 20:08
URI:	https://lbsresearch.london.edu/id/eprint/1526

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