Competing on Customer Outcomes

Bertini, M and Koenigsberg, O (2020) Competing on Customer Outcomes. MIT Sloan Management Review, 62 (1). pp. 78-84. ISSN 1532-9194

Abstract

Three revenue models can help companies capitalize on customer satisfaction.

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 02 Nov 2020 19:27
Last Modified: 24 Nov 2020 14:22
URI: https://lbsresearch.london.edu/id/eprint/1527
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