Bertini, M and Koenigsberg, O (2020) Competing on Customer Outcomes. MIT Sloan Management Review, 62 (1). pp. 78-84. ISSN 1532-9194
Official URL: https://sloanreview.mit.edu/article/competing-on-c...
Abstract
Three revenue models can help companies capitalize on customer satisfaction.
More Details
| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 02 Nov 2020 19:27 |
| Last Modified: | 24 Nov 2020 14:22 |
| URI: | https://lbsresearch.london.edu/id/eprint/1527 |
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