Corporate Strategy and the Theory of the Firm in the Digital Age

Menz, M, Kunisch, S, Birkinshaw, J, Collis, D J, Foss, N J, Hoskisson, R E and Prescott, J E (2021) Corporate Strategy and the Theory of the Firm in the Digital Age. Journal of Management Studies, 58 (7). pp. 1695-1720. ISSN 0022-2380 OPEN ACCESS

Abstract

The purpose of this article is to reinvigorate research in the intersection of corporate strategy and the theory of the firm in light of the rapid advancement of digital technologies. Using the theory of the firm as an interpretive lens, we focus our analysis on the implications of the emerging digital age for three broad domains of corporate strategy: (1) corporate (competitive) advantage, (2) firm scale, scope, and boundaries, and (3) internal structure and design. Recognizing that digitalization exacerbates ambiguity and paradoxes, we sketch foundational strategies for future research. We suggest that there is a need to develop knowledge that accounts for the new realities of the digital age, depending on whether the corporate strategy phenomena under investigation and the theories of the firm used to explain them, are existing or new. The article serves also as introduction to the Journal of Management Studies Special Issue on the topic.

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Item Type: Article
Subject Areas: Strategy and Entrepreneurship
Additional Information:

© 2021 The Authors. Journal of Management Studies published by Society for the Advancement of Management Studies and John Wiley & Sons Ltd.

Date Deposited: 10 Nov 2021 11:17
Date of first compliant deposit: 10 Nov 2021
Subjects: Corporate strategy
Digital enterprises
Theory of the firm
Internet infrastructure and technology
Last Modified: 04 Dec 2022 01:29
URI: https://lbsresearch.london.edu/id/eprint/2134
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