The impact of add-on features on consumer product evaluations

Bertini, M, Ofek, E and Ariely, D (2009) The impact of add-on features on consumer product evaluations. Journal of Consumer Research, 36 (1). pp. 17-28. ISSN 0093-5301

Official URL: http://jcr.oxfordjournals.org/lookup/doi/10.1086/5...

DOI: https://doi.org/10.1086/596717

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	16 May 2016 13:25
Last Modified:	21 Dec 2024 03:10
URI:	https://lbsresearch.london.edu/id/eprint/217

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