The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions

Botti, S and McGill, A L (2011) The locus of choice: personal causality and satisfaction with hedonic and utilitarian decisions. Journal of Consumer Research, 37 (6). pp. 1065-1078. ISSN 0093-5301

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 16 May 2016 13:25
Last Modified: 06 Apr 2024 00:47
URI: https://lbsresearch.london.edu/id/eprint/232
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