Do customer acquisition cost, retention and usage matter to firm performance and valuation?

Talmor, E, Livne, G and Simpson, A (2011) Do customer acquisition cost, retention and usage matter to firm performance and valuation? Journal of Business Finance and Accounting, 38 (3-4). pp. 334-363. ISSN 0306-686X

Official URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1468-...

DOI: https://doi.org/10.1111/j.1468-5957.2010.02229.x

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Item Type:	Article
Subject Areas:	Accounting
Date Deposited:	16 May 2016 13:25
Last Modified:	05 Feb 2024 01:41
URI:	https://lbsresearch.london.edu/id/eprint/242

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