Crossing the chasm: how to convert relevant research into managerially useful research

Markides, C (2011) Crossing the chasm: how to convert relevant research into managerially useful research. Journal of Applied Behavioral Science, 47 (1). pp. 121-134. ISSN 0021-8863

Official URL: http://jab.sagepub.com/cgi/doi/10.1177/00218863103...

DOI: https://doi.org/10.1177/0021886310388162

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Item Type:	Article
Subject Areas:	Strategy and Entrepreneurship
Date Deposited:	16 May 2016 13:25
Last Modified:	20 Nov 2024 01:47
URI:	https://lbsresearch.london.edu/id/eprint/251

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