Managing Multiple Business Models: The Role Of Interdependencies

Harren, H, zu Knyphausen-Aufseß, D and Markides, C (2022) Managing Multiple Business Models: The Role Of Interdependencies. Schmalenbach Journal of Business Research, 74. pp. 235-263. ISSN 2366-6153 OPEN ACCESS


How can a firm manage multiple and interdependent business models in the same industry? The literature has identified several possible strategies to do this, but we still do not know under what circumstances one strategy may be better than others. Our paper identifies (substitute and complementary) interdependencies among business models as a key contingency and demonstrates through simulation modelling that the number, type and magnitude of these interdependencies, as well as their visibility and the pre-specification of strategic choices, determine which organizational structure is optimal in managing multiple business models.

More Details

Item Type: Article
Subject Areas: Strategy and Entrepreneurship
Additional Information:

© 2022 Springer Nature Switzerland AG.

This is a post-peer-review, pre-copyedit version of an article published in Schmalenbach Journal of Business Research. The final authenticated version is available online at:

Date Deposited: 22 Jun 2022 11:56
Date of first compliant deposit: 24 May 2022
Subjects: Corporate strategy
Last Modified: 25 Apr 2024 15:02

Export and Share


Published Version - Text
  • Available under License


View details on Dimensions' website

Downloads from LBS Research Online

View details

Actions (login required)

Edit Item Edit Item