Consumer experiences with marketing technology: solving the tensions between benefits and costs

Puntoni, S, Walker Rezcek, R and Botti, S (2022) Consumer experiences with marketing technology: solving the tensions between benefits and costs. NIM Marketing Intelligence Review, 14 (2). pp. 25-29. ISSN 2628-166X

Official URL: https://sciendo.com/article/10.2478/nimmir-2022-00...

DOI: https://doi.org/10.2478/nimmir-2022-0013

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	05 Dec 2022 09:31
Date of first compliant deposit:	02 Dec 2022
Last Modified:	21 Nov 2024 02:31
URI:	https://lbsresearch.london.edu/id/eprint/2727

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