Puntoni, S, Walker Rezcek, R and Botti, S (2022) Consumer experiences with marketing technology: solving the tensions between benefits and costs. NIM Marketing Intelligence Review, 14 (2). pp. 25-29. ISSN 2628-166X
Official URL: https://sciendo.com/article/10.2478/nimmir-2022-00...
More Details
Item Type: | Article |
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Subject Areas: | Marketing |
Date Deposited: | 05 Dec 2022 09:31 |
Date of first compliant deposit: | 02 Dec 2022 |
Last Modified: | 03 Dec 2024 03:00 |
URI: | https://lbsresearch.london.edu/id/eprint/2727 |