Consumer experiences with marketing technology: solving the tensions between benefits and costs

Puntoni, S, Walker Rezcek, R and Botti, S (2022) Consumer experiences with marketing technology: solving the tensions between benefits and costs. NIM Marketing Intelligence Review, 14 (2). pp. 25-29. ISSN 2628-166X OPEN ACCESS

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 05 Dec 2022 09:31
Date of first compliant deposit: 02 Dec 2022
Last Modified: 21 Apr 2024 01:24
URI: https://lbsresearch.london.edu/id/eprint/2727
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