Danaher, P J and Lawrie, J M (1997) Behavioural Measures of Television Audience Appreciation. Working Paper. London Business School Centre for Marketing Working Paper.
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| Item Type: | Monograph (Working Paper) |
|---|---|
| Date Deposited: | 05 Sep 2023 15:00 |
| Last Modified: | 20 Sep 2023 22:40 |
| URI: | https://lbsresearch.london.edu/id/eprint/3072 |
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