Koschat, M A and Putsis, W P (1997) Who Wants You When You're Old and Poor? A Hedonistic Analysis of Advertising Rates. Working Paper. London Business School Centre for Marketing Working Paper.
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| Item Type: | Monograph (Working Paper) |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 05 Sep 2023 15:00 |
| Last Modified: | 11 Sep 2023 09:33 |
| URI: | https://lbsresearch.london.edu/id/eprint/3074 |
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