Lomax, W and McWilliam, G (1998) Does a Line Extension Strategy Encourage Trial?: Evidence from the Cross-Purchasing Patterns Between Parent and New Line. Working Paper. London Business School Centre for Marketing Working Paper.
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| Item Type: | Monograph (Working Paper) |
|---|---|
| Date Deposited: | 05 Sep 2023 15:00 |
| Last Modified: | 12 Sep 2023 01:34 |
| URI: | https://lbsresearch.london.edu/id/eprint/3077 |
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