Chandon, P, Wansink, B and Laurant, G (1998) Hedonic and Utilitarian Consumer Benefits of Sales Promotions. Working Paper. London Business School Centre for Marketing Working Paper.
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| Item Type: | Monograph (Working Paper) |
|---|---|
| Date Deposited: | 05 Sep 2023 15:00 |
| Last Modified: | 11 Sep 2023 09:33 |
| URI: | https://lbsresearch.london.edu/id/eprint/3079 |
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