2007 ISMS Practice Prize Competition - Special Section introduction

Roberts, J H and Lilien, G (2009) 2007 ISMS Practice Prize Competition - Special Section introduction. Marketing Science, 28 (4). pp. 617-619. ISSN 0732-2399


We introduce the work of the finalists in the 2007 ISMS Practice Prize Competition, representing the best examples of rigor plus relevance that our profession produces. The winner, describing a collaboration between National Academies Press and a team based at the University of Maryland, involves a sequenced program of research to calibrate price sensitivity of digital media. The other two finalists address a model to optimize the distribution of used cars geographically depending on local conditions, and a model to use price and distribution strategies to improve product profitability of P&G's heavy-duty detergent brands in India.

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 17 May 2016 11:55
Last Modified: 20 Jun 2024 01:39
URI: https://lbsresearch.london.edu/id/eprint/344

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