Global strategy in the internet era

Yip, G (2001) Global strategy in the internet era. Working Paper. London Business School Centre for the Networked Economy Working Paper.

Abstract

This paper gives a detailed framework for evaluating how the Internet and the Web affect the globalization potential of individual industries and the global strategies that companies should adopt. It argues that the Internet does not have a uniform effect across industries but has very different effects on speeding up globalization in particular industries. The reader will learn how to diagnose Net effects on their own industry. The paper also shows the reader how to use the Internet to better exploit five types of global strategy: global market participation, global products and services, global activity location, global marketing, and global competitive moves.