Puntoni, S, Reczek, R W, Giesler, M and Botti, S
(2022)
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs.
NIM Marketing Intelligence Review, 14 (2).
pp. 25-29.
ISSN 2628-166X
Official URL: https://sciendo.com/article/10.2478/nimmir-2022-00...
More Details
| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Date Deposited: | 30 Oct 2023 13:53 |
| Date of first compliant deposit: | 30 Oct 2023 |
| Last Modified: | 21 Nov 2024 02:26 |
| URI: | https://lbsresearch.london.edu/id/eprint/3562 |
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