Puntoni, S, Reczek, R W, Giesler, M and Botti, S (2022) Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs. NIM Marketing Intelligence Review, 14 (2). pp. 25-29. ISSN 2628-166X
Official URL: https://sciendo.com/article/10.2478/nimmir-2022-00...
More Details
Item Type: | Article |
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Subject Areas: | Marketing |
Date Deposited: | 30 Oct 2023 13:53 |
Date of first compliant deposit: | 30 Oct 2023 |
Last Modified: | 05 Nov 2024 02:31 |
URI: | https://lbsresearch.london.edu/id/eprint/3562 |