Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Puntoni, S, Reczek, R W, Giesler, M and Botti, S (2022) Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs. NIM Marketing Intelligence Review, 14 (2). pp. 25-29. ISSN 2628-166X

Official URL: https://sciendo.com/article/10.2478/nimmir-2022-00...

DOI: https://doi.org/10.2478/nimmir-2022-0013

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Item Type:	Article
Subject Areas:	Marketing
Date Deposited:	30 Oct 2023 13:53
Date of first compliant deposit:	30 Oct 2023
Last Modified:	27 Apr 2024 01:21
URI:	https://lbsresearch.london.edu/id/eprint/3562

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