Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Puntoni, S, Reczek, R W, Giesler, M and Botti, S (2022) Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs. NIM Marketing Intelligence Review, 14 (2). pp. 25-29. ISSN 2628-166X OPEN ACCESS

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 30 Oct 2023 13:53
Date of first compliant deposit: 30 Oct 2023
Last Modified: 28 Feb 2024 02:18
URI: https://lbsresearch.london.edu/id/eprint/3562
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