BBC Funding: Much Ado about the Cost of a Coffee a Week

Barwise, Patrick (2024) BBC Funding: Much Ado about the Cost of a Coffee a Week. The Political Quarterly, 95 (1). pp. 70-77. ISSN 1467-923X OPEN ACCESS

Abstract

BBC funding (the licence fee model and the funding level) has been turned into a big issue out of all proportion to the low financial stakes—equivalent to the cost of one takeaway coffee a week for the whole household, excluding those with free TV licences. This article first proposes and explores three possible reasons for all the fuss: that licence payers take the BBC for granted, underestimating the value they get from it; that the attacks on BBC funding are part of a wider ‘war’ against it, driven by commercial or political vested interests; and that at least some of the criticisms of the licence fee reflect genuine, although much exaggerated, disadvantages. The article then evaluates four alternative funding models: advertising, subscriptions, general taxation and a universal household levy. It argues that the best long‐term model would be a flat, universal household levy, with exemptions for those least able to pay, as in Germany, with the funding level set by an independent body organised by Ofcom; and that, because the licence fee is becoming harder to sustain, this new funding model should be introduced at the start of the next BBC Charter in January 2028.

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 02 Apr 2024 11:02
Date of first compliant deposit: 28 Mar 2024
Subjects: Advertising
Direct taxation
Last Modified: 26 Apr 2024 11:46
URI: https://lbsresearch.london.edu/id/eprint/3675
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