Items where Subject is "Advertising"

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Barwise, T P, Bellman, S and Beal, V (2020) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research, 60 (2). pp. 121-134. ISSN 0021-8499

Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499

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Fridgeirsdottir, K and Najafi-Asadolahi, S (2018) Cost-per-impression pricing for display advertising. Operations Research, 66 (3). pp. 653-672. ISSN 0030-364X

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Harris, Gregory (1993) International advertising standardization: policies and practices. Doctoral thesis, University of London: London Business School.

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Lambrecht, A and Tucker, C E (2019) Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads. Management Science, 65 (7). pp. 2966-2981. ISSN 0025-1909

Lambrecht, A, Tucker, C E and Wiertz, C (2018) Advertising to Early Trend Propagators: Evidence from Twitter. Marketing Science, 37 (2). pp. 177-199. ISSN 0732-2399

Lambrecht, A, Tucker, C and Zhang, X (2023) TV advertising and online sales: a case study of intertemporal subsitution effects for an online travel platform. Journal of Marketing Research. ISSN 0022-2437 (In Press)

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Najafi-Asadolahi, Sami (2010) Revenue management in online advertising. Doctoral thesis, University of London: London Business School.

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Puntoni, Stefano (2005) Effect of social context on advertising reception. Doctoral thesis, University of London: London Business School.

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van Horen, F, Wanke, M and Mussweiler, T M (2023) When it pays to be clear: the appeal of concrete communication under uncertainty. International Journal of Advertising. ISSN 0265-0487 (In Press)