Items where Subject is "Advertising"
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- LBS taxonomy (1148)
- Advertising (10)
B
Barwise, T P, Bellman, S and Beal, V (2020) Why do people watch so much television and video? Implications for the future of viewing and advertising. Journal of Advertising Research, 60 (2). pp. 121-134. ISSN 0021-8499
Barwise, T P, Varan, D, Lang, A, Weber, R and Bellman, S (2015) How reliable are neuromarketers' measures of advertising effectiveness? Journal of Advertising Research, 55 (2). pp. 176-191. ISSN 0021-8499
F
Fridgeirsdottir, K and Najafi-Asadolahi, S (2018) Cost-per-impression pricing for display advertising. Operations Research, 66 (3). pp. 653-672. ISSN 0030-364X
H
Harris, Gregory
(1993)
International advertising standardization: policies and practices.
Doctoral thesis, University of London: London Business School.
L
Lambrecht, A and Tucker, C E
(2019)
Algorithmic Bias? An Empirical Study of Apparent Gender-Based Discrimination in the Display of STEM Career Ads.
Management Science, 65 (7).
pp. 2966-2981.
ISSN 0025-1909
Lambrecht, A, Tucker, C E and Wiertz, C
(2018)
Advertising to Early Trend Propagators: Evidence from Twitter.
Marketing Science, 37 (2).
pp. 177-199.
ISSN 0732-2399
Lambrecht, A, Tucker, C and Zhang, X
(2023)
TV advertising and online sales: a case study of intertemporal subsitution effects for an online travel platform.
Journal of Marketing Research.
ISSN 0022-2437
(In Press)
N
Najafi-Asadolahi, Sami
(2010)
Revenue management in online advertising.
Doctoral thesis, University of London: London Business School.
P
Puntoni, Stefano
(2005)
Effect of social context on advertising reception.
Doctoral thesis, University of London: London Business School.
V
van Horen, F, Wanke, M and Mussweiler, T M
(2023)
When it pays to be clear: the appeal of concrete communication under uncertainty.
International Journal of Advertising.
ISSN 0265-0487
(In Press)