Vilcassim, N, Guler, U and Misa, K (2013) Countercyclical pricing: A consumer heterogeneity explanation. Economics Letters, 122 (2). pp. 343-347. ISSN 0165-1765
Official URL: https://www.sciencedirect.com/science/article/pii/...
Abstract
We show that a seasonal good could be priced countercyclically due to the heterogeneous seasonalshifts in consumer valuations. We provide empirical support for our explanation based on two product categories (canned soup and tuna) studied in the literature.
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Item Type: | Article |
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Subject Areas: | Marketing |
Additional Information: |
© 2014 Elsevier B.V. |
Date Deposited: | 02 Mar 2016 18:51 |
Last Modified: | 13 Nov 2023 14:47 |
URI: | https://lbsresearch.london.edu/id/eprint/43 |