A face only an investor could love: CEOs' facial structure predicts their firms' financial performance

Ormiston, M E, Wong, E M and Haselhuhn, M P (2011) A face only an investor could love: CEOs' facial structure predicts their firms' financial performance. Psychological Science, 22 (12). pp. 1478-1483. ISSN 0956-7976

Abstract

Researchers have theorized that innate personal traits are related to leadership success. Although links between psychological characteristics and leadership success have been well established, research has yet to identify any objective physical traits of leaders that predict organizational performance. In the research reported here, we identified leaders’ facial structure as a specific physical trait that correlates with organizational performance. Specifically, we found that firms whose male CEOs have wider faces (relative to facial height) achieve superior financial performance. Decision-making dynamics within a firm’s leadership team moderate this effect, such that the relationship between a given CEO’s facial measurements and his firm’s financial performance is stronger in firms with cognitively simple leadership teams.