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Abstract
Concerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increasing the public’s perceived vulnerability to any given disease.
More Details
Item Type: | Article |
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Subject Areas: | Marketing |
Date Deposited: | 18 Jul 2016 14:00 |
Subjects: | Marketing campaigns |
Last Modified: | 23 Dec 2019 14:37 |
URI: | https://lbsresearch.london.edu/id/eprint/526 |