Gender identity and breast cancer campaigns

Puntoni, S, Sweldens, S and Tavassoli, N T (2011) Gender identity and breast cancer campaigns. RSM Discovery, 07 (Q3). pp. 4-6.


Concerning itself with understanding how marketing methods and tools can be of benefit to healthcare professionals, health marketing is an area of research that has grown substantially in recent years. Of much interest to the sector is whether awareness campaigns are effective in increasing the public’s perceived vulnerability to any given disease.

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Item Type: Article
Subject Areas: Marketing
Date Deposited: 18 Jul 2016 14:00
Subjects: Marketing campaigns
Last Modified: 23 Dec 2019 14:37

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