Mullins, J (2014) Will my idea work? Business Strategy Review, 25 (2). pp. 50-53. ISSN 0955-6419
Official URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1467-...
Abstract
Successful entrepreneurs insistently ask why their idea will or won’t work. John Mullins explains.
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Item Type: | Article |
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Subject Areas: | Marketing |
Additional Information: |
© 2014 London Business School |
Date Deposited: | 28 Nov 2016 15:08 |
Subjects: | Entrepreneurs |
Last Modified: | 01 Oct 2024 12:17 |
URI: | https://lbsresearch.london.edu/id/eprint/713 |