Mullins, J (2014) Will my idea work? Business Strategy Review, 25 (2). pp. 50-53. ISSN 0955-6419
Official URL: http://onlinelibrary.wiley.com/doi/10.1111/j.1467-...
Abstract
Successful entrepreneurs insistently ask why their idea will or won’t work. John Mullins explains.
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| Item Type: | Article |
|---|---|
| Subject Areas: | Marketing |
| Additional Information: |
© 2014 London Business School |
| Date Deposited: | 28 Nov 2016 15:08 |
| Subjects: | E > Entrepreneurs |
| Last Modified: | 19 Apr 2021 15:43 |
| URI: | https://lbsresearch.london.edu/id/eprint/713 |
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